What is digital marketing, exactly and how do businesses of all sizes benefit?
The digital era has indeed opened up the possibility for total personalized marketing unlike with print, TV, or radio advertising. Statistics show that more consumers are doing their research and buying more products online. 82% of consumers conduct research online, according to Forbes. Reports indicate that 79% of people shop online according to Tech Crunch. While there are multiple options and different marketing strategies available, only one has statistically shown to bring in consistent sales from the moment you sign up which is social media advertising.
Social media targeting, also known as social media advertising, are advertisements served to users on social media platforms, you know, the ones you see when your sipping coffee scrolling through Instagram or Facebook in the morning, or at least we do here at GVC. 🙂 Social networks utilize this “user information” to serve highly relevant advertisements based on user interactions within a specific platform like Facebook or Twitter. When the desired target market aligns with the user demographics of the used social platform, social advertising can provide tremendous increases in a day to day conversions and sales with a lower upfront cost.
Recent trends and studies show that more small businesses are implementing digital marketing strategies and tactics to influence and interact with their target consumers online effectively. Digital marketing tactics and strategy have continually proven to be the most cost-effective way to reach potential customers. In fact, according to IBIS World, more consumers generate overall web searches and web traffic through the use of mobile smartphones and tablets. The future for many businesses rely on making the transition to “digital,” and many have already invested in digital advertising services to build brand awareness and create a “brand culture” across multiple screens and platforms.
The best advantage of digital marketing is that you can reach your desired target market measurably and cost-effectively. Other benefits of digital marketing include increasing brand recognition, loyalty, and increase sales in-store or online.
The benefits of digital marketing include:
#1: Affordable – a proper strategy and plan can reach your perfect customers at a much lower cost than traditional marketing methods such as print, TV, or radio.
#2: Total personalization – For example, if your customer database is “linked” to your website, then when you have someone visit your site, you can greet them with targeted signups or offers. The more you build that relationship and they continue buying your services or products, the more you can refine your customer profile and market effectively to them.
#3: Receptiveness – by getting involved with social media and managing it carefully, you can build long-term loyalty with your customers and create a reputation for being easy to engage with.
#4: Global reach – a website allows you to find new markets and trade globally for only a small investment.
#5: Trackable analytics – measuring your online marketing with web analytics, stats, and other online metrics tools make it even easier to establish how effective your campaign will perform. Digital marketing allows you to obtain detailed information on how customers use your website or respond to your advertising. Analytics can also be set up to track and record how much money you make from each digital strategy.
#6: Better conversion rates – if you have a website, then your consumers are only ever a few “clicks” away from purchasing your product or service. Unlike other media, digital marketing is seamless, immediate and responsive.
#7: Exposure – digital marketing allows you to get creative and create engaging campaigns using different types of media-rich content. Through social platforms, these campaigns can gain social currency which = being passed from user to user and becoming viral.
As your ability to recognize not only from this blog but your personal experiences, there is a vast range of benefits of digital marketing that can transform the way you do business and will help you reach and engage your target audience and market. Digital marketing is the best way to reach your consumers since most likely they are scrolling through Facebook or Instagram every morning, like we do, lol.
So the question is, how do you get started?
First off, it’s essential to have a strategic digital marketing strategy before jumping in and distributing content, creating content or launching digital ad campaigns. It’s important to ask yourself what are your business goals and then use those goals to create “digital marketing goals” that align with those objectives.
If you are new to digital marketing, personal or business, and needing a strategy to boost your social presence Green Vision Consultants, LLC (GVC) is here to help! Our creative team will empower your business to take advantage of these fantastic digital marketing benefits. We can help you by providing a variety of effective services such as developing a marketing strategy that works for your brand and values, provide creative content for your web platforms (graphic design and photography), blogs, SEO, or overall social media management. Reach out to us today at Greenvisionconsultants@gmail.com or by phone at (303) 269-1458.